Bonalta CRM — the vertically-native CRM built to convert

Legal

Terms of Service

Effective June 1, 2026

These Terms of Service (“Terms”) govern your access to and use of Bonalta’s websites, Bonalta Campaigns managed lead acquisition services, and Bonalta software products including CRM, Connect, AI, Payments, and Secure (collectively, the “Services”). By using the Services or submitting a form on bonalta.com, you agree to these Terms.

Eligibility and accounts

The Services are intended for businesses and authorized representatives. You must be at least 18 years old and have authority to bind your organization.

You are responsible for maintaining the confidentiality of account credentials and for all activity under your account. Notify us promptly at hello@bonalta.com of any unauthorized use.

Services

Bonalta Campaigns is a managed service. We operate advertising on platforms such as Meta, Google, and TikTok according to agreed scope, budget, and strategy. Results vary by market, creative, spend, and platform policies.

Bonalta software is provided on a subscription or custom basis as described on our pricing page or in a signed order form. Features, limits, and support levels depend on your plan.

We may modify, suspend, or discontinue features with reasonable notice where practicable. Emergency changes may be made to protect security or comply with law.

Customer responsibilities

You agree to:

  • Provide accurate information in forms, onboarding, and account settings
  • Comply with applicable laws including advertising, healthcare, insurance, telemarketing, TCPA, CAN-SPAM, and platform policies
  • Obtain all consents required before contacting your leads or customers via SMS, phone, or email using Bonalta tools
  • Not use the Services for unlawful, deceptive, harassing, or abusive activity
  • Not attempt to reverse engineer, scrape, overload, or interfere with the Services

Fees and payment

Fees for Bonalta Campaigns and software subscriptions are described in your proposal, order form, or pricing page. Unless otherwise stated, Campaigns fees and ad spend are billed separately.

Software subscriptions may include a pilot period as stated at signup. After the pilot, recurring fees apply unless you cancel according to your agreement.

Late or failed payments may result in suspension. Taxes are your responsibility except where we are required to collect them.

Communications consent

When you submit contact information through bonalta.com or otherwise engage with Bonalta, you may receive communications from us as described in our Privacy Policy. Marketing consent is not required to purchase Services.

If you use Bonalta Connect or related tools to message your customers, you are solely responsible for obtaining and documenting legally valid consent and honoring opt-out requests.

Intellectual property

Bonalta retains all rights in the Services, software, branding, documentation, and marketing materials. We grant you a limited, non-exclusive, non-transferable license to use the Services during your subscription or engagement term.

You retain ownership of your data and content. You grant Bonalta a license to host, process, and use your content as needed to provide and improve the Services.

Confidentiality and data

Each party may receive confidential information from the other. You will protect Bonalta’s confidential information and we will protect yours, using reasonable care.

Our Privacy Policy describes how we handle personal information. Additional data processing terms may apply in a Data Processing Addendum or Business Associate Agreement for eligible customers.

Third-party platforms

The Services integrate with or operate on third-party platforms including Meta, Google, TikTok, telephony carriers, and payment processors. Those platforms have separate terms and policies. Bonalta is not responsible for third-party outages, policy changes, or account suspensions outside our reasonable control.

Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, BONALTA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not guarantee specific advertising results, lead volume, revenue, ROAS, or uptime beyond any written SLA in your agreement.

Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BONALTA WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOST PROFITS, REVENUE, DATA, OR GOODWILL.

BONALTA’S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THESE TERMS OR THE SERVICES WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO BONALTA FOR THE SERVICES IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100) IF NO FEES HAVE BEEN PAID.

Indemnification

You will defend and indemnify Bonalta against claims arising from your content, your use of the Services, your advertising or messaging practices, or your violation of these Terms or applicable law.

Term and termination

You may stop using the Services according to your agreement or by closing your account. We may suspend or terminate access for material breach, non-payment, legal risk, or abuse.

Upon termination, your right to use the Services ends. Provisions that by nature should survive will survive, including payment obligations, confidentiality, disclaimers, and limitations of liability.

Governing law and disputes

These Terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-law rules. Disputes will be resolved in the state or federal courts located in Miami-Dade County, Florida, unless otherwise required by mandatory law.

Changes

We may update these Terms from time to time. We will post the revised Terms on this page and update the effective date. Continued use after changes become effective constitutes acceptance where permitted by law.

Contact

Questions about these Terms:

Bonalta · hello@bonalta.com · +1 (305) 859-4659 · Miami, Florida, USA